Article by: Stephanie Lawson
Every year the Dodge County, MN Economic Development Authority has hosted a summit on a topic that aligns with the priorities set forth by the board. This year, due to a rapidly changing business environment, the board felt that it was imperative to address the challenges County businesses are faced with, providing the tools, strategies and best practices needed to be successful. To ensure that the potential summit’s format was the most effective, CEDA team member Stephanie Lawson, who serves Dodge County, put together a survey to gauge interest of those in the business community.
Though survey responses were limited, they revealed that businesses had interest in the education opportunity that the County was looking to offer, however a summit setting was not one that they were seeking. With this information the board went back to work looking for an alternative, one that would eliminate barriers, allowing entrepreneurs and business owners access to these tools without the need of being present. Their solution, a blog! Offering high-quality monthly content postings on various business related topics, the blog will allow viewers access to additional resources and implementation ideas from the luxury of their home or business office.
The blog, managed by Lawson, is anticipated to go live after the first of the year!