Conceptual renderings are realistic simulations that can help demonstrate ideas or concepts. These renderings can aid communities in their advertisement and communication of development opportunities. While the drawings are typically not business specific, the visual representation of the opportunity can be more impactful to some developers when evaluating how their structure might suit a business park or individual lot. In addition, the renderings often display existing and planned infrastructure and neighboring businesses which are valuable considerations for developers and companies.
Some CEDA communities are utilizing this tool to strategically attract businesses. The City of Stewartville, MN’s Economic Development Authority (EDA) recently worked with architecture and engineering firm Widseth Smith Nolting (WSN) to produce conceptual renderings that would depict a strip mall including a drive through entity in the City’s Schumann Business Park highway adjacent lots. CEDA team member Joya Stetson and City Finance Director Barb Neubauer met with WSN staff to discuss potential options for the business park’s future as it relates to amenities, features and priorities. Ultimately, the final design layout was based upon lot structures, traffic counts and community feedback. The EDA plans to share the drawings with potential businesses and developers to incite interest and showcase advantageous commercial development opportunities in the Park.
Kasson, MN also worked with WSN in the production of conceptual renderings that highlight the Kasson Commercial Park. CEDA team member Rebecca Charles aided Kasson in formulating the image for the future of the Park. These drawings are a useful tool that the City expects to distribute and promote as a part of their business development efforts.