In 2018, CEDA team member Joya Stetson conducted research on community opinions which she compiled into a comprehensive document that summarized the findings of a survey instrument and various focus groups in the City. While the Economic Development Authority (EDA) has begun several projects identified from the research, one project has become incredibly popular.
Some of the feedback from students at the Stewartville Middle School and Stewartville High School indicated that residents were very interested in knowing more about the local businesses that exist in their community. Not only were they excited to learn about some of the fascinating industries that are present in their home town, but they were also hoping to understand more about the businesses’ histories, owners, etc. Because the EDA already delivers a business appreciation award to a different business each month, Stetson decided that the award could be expanded upon to offer some of this valuable information.
CEDA Community Grant Specialist Abby Wright, who has a background in journalism, has begun writing short pieces about the selected business appreciation award recipients each month.
“Abby meets with the businesses and ensures that the articles, while brief, offer a profound look at some the extraordinary people that make our community successful,” Stetson noted. “Even after working in the community for over four years, I have been enlightened and inspired by the information in these well-crafted stories!”
The stories are published on the City’s social media outlets and in its monthly newsletter distribution. They have received unprecedented engagement with hundreds of likes, comments and shares.