CEDA Team Member is Helping to Attract Businesses to Blue Earth, MN with Billboards on I-90

Article by: Mary Kennedy

CEDA representative Mary Kennedy has been working with Fairway Outdoor Advertising to bring a billboard marketing campaign proposal to the Blue Earth, MN Economic Development Authority (EDA). This marketing campaign is geared towards selling the two remaining lots in the City’s Golden Spike Business Park.

The Business Park is currently home to BENCO Electric Cooperative and Kibble Equipment, but Kennedy and the Blue Earth EDA are working hard to bring them a couple of new neighbors. The Golden Spike Business Park is located at the intersection of Interstate 90 and State Highway 169, meaning that it is a highly visible and well-traveled location, thus sparking the interest in billboard advertising to promote lot sales.

Kennedy’s proposal was approved at the Board’s February meeting, and the EDA is anxious to see the billboards standing on Interstate 90 THIS spring.

“Not only will these advertisements promote our business park, but they will bring about exposure to the entire community,” said Kennedy.